Top 5 Beauty Retail Apps on iOS in Switzerland: Q1 2025

In the first quarter of 2025, the performance of the top beauty retail applications on the iOS platform in Switzerland showed varied trends, as revealed by Sensor Tower data.

Notino: profumi e cosmetici saw a notable rise in weekly downloads, reaching a peak of approximately 3.2K during the week of February 24. The app's weekly active users also increased, climbing from 3.7K at the start of the quarter to 7.5K by the end of March.

Mein dm experienced a strong start with downloads peaking early at around 2.8K in mid-January. Although downloads tapered off later, weekly active users steadily grew, reaching over 8.1K by the end of March.

SEPHORA - Maquillage, Parfum had a significant spike in downloads mid-March, hitting about 7.1K. Its active user base also expanded, increasing from 41 to approximately 4.8K during the same period.

For Douglas - Parfüm & Kosmetik, weekly downloads remained relatively stable with a slight increase towards the end of the quarter, peaking at around 612. However, its active user count showed a declining trend, dropping from 2.4K to 1.7K by March end.

Rituals Home & Body Cosmetics maintained a consistent download rate, with a slight peak at 695 downloads in late February. The app's active users fluctuated but ended the quarter at a stable 2.4K.

These insights highlight the dynamic nature of user engagement and app performance in the beauty retail sector in Switzerland. For more detailed analysis, you can explore further data on Sensor Tower.